Health promotion smoking during pregnancy Essay

Health promotion smoking during pregnancy - Essay Example When the pregnant mother inhales chemicals such as nicotine and carbon monoxide, they pass into the placenta. The placenta connects the mother to the baby and carries oxygen and nutrients to the baby. Therefore when the mother smokes the poisons, she prevents the unborn baby from getting nutrients and oxygen which are essential to ensure proper growth of the baby. Smoking during pregnancy has been associated with poverty, low education, psychological illness and poor support from those around the pregnant mother (Lumley, Chamberlain and Downswell 2009). A mother who smokes cigarettes increases the carbon monoxide that is in the bloodstream. This reduces the oxygen that is being availed to the baby. According to the American Lung Association, it estimates that 20% of low-birth weight babies, 10% of infant deaths and 14% of premature deliveries are caused by smoking by the mothers during pregnancy. Smoking during pregnancy leads to placenta complications where by the placenta moves and covers the cervix. This prevents the cervix from opening and hence delivery of the baby. This condition is known as placenta Previa. Mothers who smoke have a high risk of developing this complication during their pregnancy period. This condition leads to abnormal fetal growth (Harper, Odibo and MacOnes 2010). Great Britain is one of the countries in the United Kingdom which has recorded a high number of cigarette smokers. According to a report by Tobacco Advisory Group in Royal college, in 1948 the percentage of women smokers in Great Britain was 41%.This rose to 45% in the 1960’s.Statistics in England showed that in the year 2006, 32% of all expectant mothers smoked just before or during pregnancy. Women who are socially disadvantaged are likely to smoke during pregnancy. Pregnant women who smoke pose a threat to the health of their children. In United Kingdom maternal smoking has led to high rate of infant mortality. It has also led to

Advertising and Marketing Communications Essay Example | Topics and Well Written Essays - 3000 words

Advertising and Marketing Communications - Essay Example It needs to be very targeted, precise and significant for them in order for them to take notice and understand that the particular brand connects with them in the best and most easiest of manners possible and hence they should be the ones to buy it for themselves and for this reason satisfy their need or even please themselves more than they had already expected. It is a sure tough job for the people who have to extract the perfect message which needs to be sharpened again and again before it actually gets down to the right kind of people who will make the actual purchase and therefore the product will be sold in the end. However, on the flip side of the coin, this requires selling the product or the brand in the mind of the consumer before he actually decides to go and buy the very same. The earth is considered as one of the most beautiful planets in the whole wide universe that we live in as our mother earth is the only planet in the entire universe that has enough water in order to provide support to life. Distressing to know is the fact that our planet is on the receiving end courtesy a number of problems that need to be solved before the world become nothing less than a complete smoke house. Hence quite rightly so the principal problem that we are facing in the world today is that of pollution, no matter in whichever form it exists. Pollution is a factor that is threatening our world in the present times. One such example to quote here is that of nitrogen. Considering the same, human beings are adding around 100 to 150 million tons over the 90 to 150 tons that are already in production with relation to the nitrogen cycle. So this excess in nitrogen has caused coastal waters as well as estuaries to grow toxic form of algae as well as killed the fish and not to fo rget the trapping of the solar heat in the air as a result, as well. This paper has focused on an advertisement which is on